Max Album: Wines and Spirits on the Blockchain with Blockbar

Horacio spoke with Max Album, the Chief of Staff at Blockbar. In this episode, Max talks about how blockchain technology safeguards against fraudulent wine and spirit products. He also deep-dives into how brands use NFTs to leverage customer relationships. Max also talks about the relationships Blockbar has cultivated with luxury brands, limited-run offerings of tequila and cognac, and how the platform strives to serve its customers.

Discussion topics include:

  • Advantages that using blockchain has for wines and spirits

  • Using the Blockbar platform with cryptocurrency or traditional payments

  • Collaborating with Monkey Shoulder Whisky and the Bored Ape Yacht Club

  • Solving problems with blockchain technology

  • Bottle traits looked at by Blockbar

  • Utility and brand experiences for buyers

  • The luxury tequila market

  • Pricing at manufacturer’s suggested retail price

  • Brands investing back into their customer experiences

  • Future plans including a collaboration with Usher and Remy Martin

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