I spent the first 18 years of my career in newspapers and magazines, and I am here to tell you: It makes no rational sense in the digital age to keep publishing a print periodical. And yet here we are, celebrating the 10th issue of HODINKEE’s biannual journal – and I couldn’t be prouder.
We don’t keep it up because it’s rational. We do it because it’s in our DNA to make beautiful things, and to tell stories in every imaginable medium. Some stories reward audio. Others, video. The ones in these pages are magazine stories through and through.
What’s a magazine story? It’s one with photography too lavish to be appreciated on an iPhone screen. Or one with writing so deep and rich that you want to luxuriate in it, as you would with a book. Magazine stories harness the power of illustration and graphic design. They flow from one to the next with an intuitive pacing. And they hang together, bound between covers, meant to be kept.
Magazines are about serendipity. Maybe you buy an issue for one story that you know you want to read, and then you discover a dozen more that you had never imagined. Or even better, you subscribe – which is the reader’s version of dining omakase. You don’t know exactly what you’re going to get, and you’re eager to be surprised.
I’m a big believer in surprise. This can be a troublesome mindset in the watch world, where tradition reigns, but we’re here to push the culture forward. So we use our magazines to show you watches in ways you’ve never seen them. We find stories that aren’t being told elsewhere, even on our own website. We publish opinions that challenge orthodoxy, even if some of us disagree with them. Basically, we keep an open mind. And with each issue, we consider the whole hobby afresh.
So even though this is a commemorative issue, we’re just as interested in the future as we are in the past. Alongside Jack Forster’s history of the AP Royal Oak “Jumbo,” we celebrate 10 future stars of the industry with our special Ones To Watch package. As soon as Logan Baker is done exploring the old attic that saved the modern chronograph on page 20, he turns around on page 50 and profiles the most exciting young watchmaker on the planet.
In Vol. 10, we make a cake shaped like a Cartier Tank. We go watch-shopping in North Korea. And we welcome back an old friend, former executive editor Joe Thompson, who came out of retirement to pen a wonderful memoir about the Breguet timepiece commissioned in the 18th century, and delivered posthumously in the 19th, for none other than Marie Antoinette.
To give you a sense of just how special this issue is, we’re putting Joe’s story online today. In turn, we hope you’ll support this work by ordering a copy. Most of the articles in Vol. 10 will never be published on the website, and they’re worth seeking out in their original format. Because these aren’t just stories. They’re magazine stories.
Shop this story
HODINKEE Magazine Vol. 10 is available in the Shop. The HODINKEE Shop has also curated a selection of watches based on those featured in Vol. 10; explore the collection here.