Starting today, you can now buy a TAG Heuer with crypto. That’s right, if you’re in the US, you are now able to use your holdings in a handful of well-known cryptocurrencies (commonly called “coins”) to buy a TAG Heuer right from the brand’s own e-commerce platform.
Accepted coins include many you likely know (even if you’ve been actively avoiding the crypto scene) like Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC), and several stable coins that are pinned to the USD – including USDP, BUSD, DAI, USDC, and GUSD. The functionality is being supported via a partnership with BitPay, a well-known app for buying and selling a variety of cryptocurrencies.
As part of an evolving Web3 strategy for TAG Heuer, this move to accept crypto for online USA-based sales is a pilot project and only one way in which the brand intends to leverage the blockchain and the rising (and falling) interest in NFTs. Those interested in trading some DOGE or ETH for their next Monaco can check exchange rates here and, given the volatility common to the marketplace, the rates are guaranteed for 15 minutes as one processes the purchase. According to a message on the site, crypto purchases are limited to $10,000 of equivalent USD value.
Given that there was once a time when you couldn’t use your credit card to buy a watch online – and seeing as TAG Heuer already accepts credit, debit, PayPal, and wire transfers for e-commerce – this seems like a natural choice for a forward-looking brand like TAG Heuer as they seek to harness the world of cryptocurrency as it gains in both popularity, accessibility, and mainstream acceptance.
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For more information, visit TAG Heuer, online.
TAG Heuer is part of the LVMH group. Although LVMH Luxury Ventures is a minority investor in HODINKEE, we maintain complete editorial independence.